About
Giuliana Webb
Based in Boston, Giuliana’s extensive digital marketing,
social brand strategy, and writing experience have
brought her to work for award-winning marketing
agencies, celebrities, and notable brands since 2017.
Focus industries include: SaaS/ B2B Tech, luxury retail,
food/beverage, fitness/health/wellness, manufacturing,
finance, podcasting, publishing, event planning, and
more.
For a contracted amount of time, Giuliana worked as a Social
Media Manager for Mel Robbins, handling community
engagement for over 7 million social media followers. Additionally,
she was contracted to work in PR for Julie Loffredi of NBC TODAY
and Forbes.
By day, Giuliana works as B2B Social Marketing Account Director
for BrandGlue.com. By night, she helps B2Cs and creators grow
their brands.
Just *Some* Work
Capito Coffee wanted to ramp up
efforts in direct-to-consumer
marketing. They requested a digital
presence that reflected class,
swankiness, European luxury, with
a bit of cheekiness.
01
Background
We focused on a darker color tone of photos. Chocolate, light brown, neutrals, with the occasional pop. We incorporated flat lays, short videos, marble elements, with a mix of branded images, to achieve this aesthetic.
02
Solution
Account Transformation
Capito Coffee
BEFORE
AFTER
Account Transformation
01
We focused on an airy color tone of photos. Light blues, sunset tones, and neutrals. We incorporated reels into the mix to show the experience that OEP provides.
02
Solution
Out East Pilates wanted to increase
brand awareness and grow clientele.
They requested a digital presence
that reflected a luxe, coastal,
sophisticated, health & wellness
experience.
Background
Out East Pilates
BEFORE
AFTER
Story Designs
Iconography
Integrated Marketing
Self-Development Coaching
Long-Form Writing
Social Media Strategy
On-Site Product/Event Content Capture
So, what else do I do?
Amplify your voice, build connection, grow your business.
Graphic Design
Publications
Mantra Wellness Magazine is a
lifestyle and wellness print
magazine that reaches audiences
across 14,000 stores nationwide.
Giuliana’s article, “Peace in
Imperfection” was chosen for
publication in the Summer 2020
Issue #32 hitting stands in stores
such as, Barnes and Noble, Whole
Foods, and Target.
Mantra Wellness Magazine |
Issue 32 l “Peace in
Imperfection”
*Some* Brands I’ve Supported
“I have been working with Giuliana for almost a year
and a half now, and I am consistently impressed by her
expertise in paid and organic social marketing.
Giuliana's deep knowledge of the ever-evolving digital
landscape and her willingness to knowledge share with
others has been an invaluable asset to our team.
Giuliana is not only an expert in her field, but she also
excels in collaboration and teamwork. She's always
willing to share her insights and guide her colleagues,
making complex concepts understandable to everyone.
She has a knack for turning complex ideas into
practical strategies that amplify marketing strategies.
If you're looking for someone to steer your team
toward success in the field of social marketing, then I
enthusiastically recommend Giuliana.” -Ben T.
Testimonials
“When you work with Giuliana, the first thing you will
notice is that she is passionate and dedicated to the
work she does. This is demonstrated in all of her
projects. Giuliana ensures that everyone she crosses
paths with is met with kindness and professionalism,
which is certainly something to admire in and out of her
field.”
“The most unique attribute about Giuliana is that there
is always an opportunity to learn from her wisdom. I
admire Giuliana for being attentive, detail-oriented, and
always seeking to optimize her ways of working and
skills. She is also a great listener, and she always takes
the time to understand her clients' needs and goals.
-Vanessa T.
“I had the pleasure of working with Giuliana managing
a social media for a luxury baby products company.
She has a critical attention to detail, very savvy and
exquisite taste in social media graphics & design. She
brought the account and aesthetic up to another level.
She's an asset to any brand she works on!”
-Lily C.
Testimonials
“Giuliana’s ability to craft high quality writing is
second to none. She has helped me with several
projects and on each occasion consistently produced
professionally outstanding materials that exceeded my
expectations. Her attention to detail on each request
is visible. Her services have been essential to my
success so far!” - Alex G.
“Giuliana has helped me land numerous
interviews. I really believe that my job offers were
influenced by the resume and customized cover
letters. Thank you, G!!” - Michaela P.
“ In my time working with Giuliana, her passion and
enthusiasm have always been evident. She's not only
forward-thinking but a joy to work alongside. Her
expertise and approach to organic social make her a
subject matter expert that any brand would be lucky to
have!” - Julia M.
“Giuliana is a very intelligent and motivated marketer.
She always put in the extra effort to maximize results
and willing to take on addition responsibilities to grow
the brand. Any business would be lucky to have her on
their team!”
-Dan L.
Some More
About Me
When I’m not working, you can find me spending time
with my husband + dog. Cooking, exercising, and
listening to audiobooks are some of my favorite things
to do. Fun fact: I’m a half-marathoner!
While I love seeing brands succeed, I love seeing
people succeed, even more.